MEMPHIS, Tenn. -– WREG-TV News Channel 3 is once again number one in news ratings in February, further extending its long winning streak.
Nielsen Media Research measures viewing monthly in the Memphis TV market.
These results are for the 28 day period from February 4—March 2.
News Channel 3 came out on top in total ratings every day, and in most head-to-head ratings races.
News Director Bruce Moore attributes the station’s success to putting viewers first. “I’m thankful for the trust our audience places in us, and I’m proud of the team for working hard to earn that trust. We want what our viewers want: a better, safer community—a sentiment that drives every coverage decision we make.” Moore said.
President and General Manager Ron Walter added, “February and early March have been quite interesting and exciting news periods in our nation and city. From the fascinating national political discourse to issues Memphis viewers care about here at home, News Channel 3 has been there. We thank our viewers for once again turning to us for news, weather, and entertainment on all devices. Rest assured that we’ll keep putting viewers first.”
One rating point equals approximately 6,600 households, or approximately 17,233 people.
Here are the complete live+same-day viewing household numbers by time period.
WEEKDAY NEWS
News Channel 3 wins mornings until most local news ends at 7AM. WHBQ and WLMT continue local news after 7AM, and WHBQ wins those time-periods.
News Channel 3 wins midday news, head-to-head against WMC at Noon, and scoring higher ratings than 11AM newscasts on WHBQ and WATN.
News Channel 3 wins at 4, 4:30, 5:00 and 10PM. WMC’s only weekday win is at 6PM. WHBQ is third, except at 9PM, when they beat WLMT’s 9PM Newscast—the only other local newscast in the time period.
WEEKEND NEWS
News Channel 3 is number one on Saturday morning. With only two 5PM newscasts measured because of NCAA basketball, WMC wins early evenings on Saturday, but News Channel 3 Saturday at 10 is a strong number one.
News Channel 3 dominates on Sunday, winning every local newscast with wide margins.
Here are the preliminary household ratings results, color coded from highest to lowest rating:
