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MILWAUKEE — For the second time this year, the Commercial Appeal has a new owner.

Company officials say Gannett Company is buying newspaper company Journal Media Group for $280 million.

Journal Media publications dot the Midwest and South and include the Milwaukee Journal-Sentinel and in Memphis, the Commercial-Appeal.

Journal took over the CA in April.

Gannett and Journal Media announced the deal in a news release Wednesday.

Industry experts say the publications are a natural fit for Gannett’s strategy of maximizing short-term profits through centralization and managing the decline of publications in less competitive markets.

Gannett this summer became a company that runs newspapers exclusively, having moved all of its television companies into a separate company, Tegna Inc.

Gannett’s flagship publication is USA Today.