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Top Prime Day deals under $100
Although many people leverage Prime Day for deep discounts on big-ticket items, there is no shortage of deals under $100. By our early estimates, these bargains are shaping up to be the bestselling products of the mega sales event.
From affordable tech to popular branded apparel, Prime Day shoppers have thousands of budget-priced deals to choose from. Some of the hottest offers we’ve seen so far are on Levi’s jeans, air fryers and premium hair products. Even the baby and kids category has a range of deep discounts today, particularly on baby monitors, art supplies and toys.
Because prices and availability on Prime Day deals are subject to change today — especially with so many deep discounts on already affordable items — we’ll update this list frequently to keep you up to date. We organized this $100 and below roundup by popular categories so you find what you’re looking for quickly.
Trending deals under $100 from Samsung, Braun and other top brands
Kohler Puretide Toilet: 52% off
This bidet seat is easy to install and operate, making it one of the most user-friendly options on the market. It has a few customizable settings so you can enjoy a personalized spray experience. SHOP NOW
Redken All Soft Shampoo: 30% off
The bestselling Redken shampoo nourishes overstressed hair and leaves it shiny and silky. It’s a particularly popular formula among people who use heat styling tools and want to minimize long-term damage and dryness SHOP NOW
Amazon Echo Show 8: 42% off
The Echo Show 8 has an optimized touchscreen and improved camera for high-quality video calls and streaming. It’s also a top choice for a smart home hub and integrates seamlessly with other Alexa devices. SHOP NOW
Braun Electric Hand Mixer: 30% off
A true workhorse of a mixer, this powerful Braun model has nine speeds and can combine even the thickest ingredients. It has the brand’s signature craftsmanship, which means it withstands the test of time. SHOP NOW
Samsung Galaxy Buds Live: 53% off
With up to 29 hours of playback time, these Samsung wireless earbuds are suitable for all-day use. They’re compatible with most iOS and Android devices, and users can make the most of their listening with the Galaxy companion app. SHOP NOW
Fire TV Stick with Alexa Voice Remote: 58% off
Get the most out of your TV with an Amazon Fire TV Stick which includes access to favorite streaming services such as Netflix, Prime Video, Disney+ and Peacock. Stream music, watch sports and enjoy all your favorite subscriptions at the click of a button. SHOP NOW
Ray-Ban Stories Wayfarer Smart Glasses: 20% off
Combine style and smart technology with these Ray-Ban smart glasses. Access functionality such as video recording, make phone calls using voice control, or control your device audio with a light touch of the frames. SHOP NOW
Colgate Optic White Pro Series Teeth Whitening: 38% off
With a teeth whitening pen and LED light tray, this powerful at-home teeth whitening kit provides overnight results and professional-level whitening over repeated use. One gel pen is included and the LED mouth tray is rechargeable. SHOP NOW
Bissell PowerFresh 2-in-1 Lightweight Swivel Steam Mop: 38% off
This multi-tasking steam cleaner can remove up to 99.9% of germs and bacteria from your floors and above-floor surfaces. It can produce steam in less than a minute and has a removable water tank for refills at the sink. SHOP NOW
23andMe Health + Ancestry: 50% off
Learn about where you come from and gain key insights into your health with this at-home DNA kit. It requires just a saliva sample and provides a detailed report on your health and ancestry in six weeks. SHOP NOW
Cuisinart 3-Quart Electric Fondue Pot: 32% off
This electric fondue pot can take your dinner parties to the next level. The elegant brushes stainless steel design looks impressive on your table, and the nonstick, dishwasher-safe interior allows for easy cleanup. SHOP NOW
18 discounts that caught our eye
- Now 43% off, the Schwinn Balance Toddler Bike is at one of the lowest prices ever.
- This Ninja Professional Blender is a real deal at $69.95.
- Upgrade your shower for 75% off with the Moen Engage Magnetix Showerhead.
- Pick up the Signature Design by Ashley Bonell Firm Hybrid Mattress for only $99.47.
- Get comfortable in your home office with 30% off the Flash Furniture Office Task Chair.
- Hit the water in style with 40% off the Intex Explorer Inflatable Boat.
- Provide hours of fun for the kids with the LOL Surprise JK Queen Bee Doll at just $11.49.
- Now 59% off, the Cuisinart PerfecTemp Programmable Coffeemaker is a top deal.
- Get the Adidas Men’s Lite Racer Running Shoe with 25% off today.
- Now 30% off, keep everything cool with the Igloo BMX 25 Quart Cooler.
- Stream your favorite shows with the Amazon Fire TV Stick Lite, now only $11.99.
- For those who enjoy paddling trips, this Intex Challenger Kayak is available for 36% off.
- Score this LOL Surprise Queens Doll for less than $7.
- This Coleman Xtreme Portable Cooler is a great value at $55.99.
- Grab a pair of Beats Studio Buds for 33% off.
- This Greenworks Cordless Leaf Blow is just $76.41.
- This Razer DeathAdder V2 Gaming Mouse is a steal at 57%.
- This set of two Instant Pot Mesh Steamer Baskets is just $17.42.
Home and kitchen markdowns from Ninja, Sodastream and more
Dash Tasti-Crisp Electric Air Fryer Oven: 20% off
This entry-level air fryer has a redesigned fryer basket that maximizes usable space so you can add more food to each batch. It scores extra points for simple operation and a sleek, modern design. SHOP NOW
Instant Pot Vortex Plus Air Fryer: 38% off
This 6-in-1 air fryer has a capacity of six quarts. The digital touch screen makes it easy to use and the baskets are non-stick and dishwasher safe, making it a popular investment for quick and easy meals for busy people. SHOP NOW
Ninja Foodi Pressure Cooker And Air Fryer: 31% off
The 9-in-1 Ninja Foodi touted as a beginner-friendly model, has several one-touch controls and an easy-to-read LCD panel. It cooks chicken dishes in as little as 10 minutes, making it a popular investment for quick-and-easy meals for busy people. SHOP NOW
Black+Decker Cordless Dustbuster: 40% off
This handheld vacuum makes quick work of tidying up messes around the home, office and even vehicles. The ergonomic design allows for easy maneuvering in tight spaces and hard-to-reach areas. SHOP NOW
Germ Guardian True HEPA Filter Air Purifier: 25% off
Improve indoor air quality with this efficient air purifier that removes more than 99% of microscopic allergens, including dander, dust and smoke. It also has a built-in UV-C light that helps keep germs, bacteria and viruses at bay. SHOP NOW
SodaStream Art Sparkling Water Maker Bundle: 39% off
Instead of spending big bucks on carbonated beverages, make them at home with this sparkling water maker. It comes with reusable BPA-free bottles and a glass carafe, so it’s an eco-friendly investment, too. SHOP NOW
Cuisinart Automatic 1.5-Quart Frozen Yogurt, Ice Cream and Sorbet Maker: 30% off
Create your own custom flavors with this home ice cream maker. It does all the work for you, so you only have to freeze the bowl and insert your ingredients to enjoy delicious ice cream or other frozen treats in 30 minutes. SHOP NOW
Hamilton Beach Electric Vegetable Chopper: 40% off
This handy chopper can take the hassle out of prep work in the kitchen. It can hold up to 3 cups of ingredients but has a compact design that doesn’t take up much countertop space. SHOP NOW
KRUPS Simply Brew Compact Filter Drip Coffee Maker: 38% off
This modern-looking drip coffee maker can brew up to 5 cups at a time, making it ideal for a small household. It doesn’t require paper filters and has a Keep Warm function to keep your coffee fresh. SHOP NOW
15 discounts that caught our eye
- Invest in the Lodge Enameled Cast-Iron Dutch Oven for a low $67.90 today.
- It’s wise to pick up the Shark Steam Pocket Mop now that it’s 46% off.
- Get the 11-piece NutriChef Non-Stick Pots & Pans Set at 45% off today.
- We’re surprised the Keurig K-Elite Coffeemaker dropped to a mere $144 today.
- Get 30% off the Wockoder Record Player today.
- The Dezin Electric Water Kettle is a steal with a 48% price reduction.
- Cozy up with 20% off the Cosybay All Season Quilted Comforter.
- The Coop Home Goods Original Loft Pillow is a great deal with 20% off.
- The GE LED+ Outdoor Sensor Light Bulbs are a must-buy at 43% off.
- Chop like a pro with the Hamilton Beach Electric Mini Food Processor, which is currently 40% off.
- The Swiffer Ceiling Fan Dust, a convenient cleaning tool, is currently 23% off.
- Grab this Keurig K-Slim Single Serve Coffee Maker for 54% off.
- This PowerXL 7-Quart Air Fryer is available for 42% off.
- At $48.98, this Victrola Vintage 3-Speed Bluetooth Portable Suitcase Record Player is a steal.
- Upgrade cookware with this NutriChef 13-Piece Nonstick Set for just $57.87.
Tech and gadgets from Anker and Blink
Amazon Kindle: 50% off
If you’re an avid reader, the Amazon Kindle lets you bring your entire library with you. The updated model has a glare-free screen and a built-in front light, both of which make reading much easier on the eyes. SHOP NOW
Blink Outdoor Security Camera: 39% off
Harden your home’s perimeter with this wireless outdoor camera, a weatherproof model whose battery lasts up to two years on two AA batteries. The camera is easy to control through the Blink app and has two-way audio so you can interact with visitors.SHOP NOW
Anker USB-C Power Bank: $25 off
Power up smartphones on the go with this Anker charging bank, which offers as many as three charges for select models. The travel-friendly option has a durable design and comes with a carry case. SHOP NOW
myQ Smart Garage HD Camera: 53% off
Take your garage door to the next level with this smart Wifi-enabled HD Camera that lets you check to see all activity around your garage. The companion app allows you to view footage from your smartphone and offers video storage options. SHOP NOW
TP-Link AX1800 WiFi 6 Router: 30% off
Improve your home WiFi’s speed, performance and capacity with this super-fast router. It supports 4K/HD streaming and allows you to connect up to four times the devices as other routers without sacrificing speed. SHOP NOW
HyperX Cloud Flight Wireless Gaming Headset: 39% off
You’ll never miss any of the action when playing your favorite games with this wireless headset. It offers up to 30 hours of battery life and a detachable noise cancellation microphone for gaming with friends. SHOP NOW
Amazon Smart Thermostat: 30% off
This smart thermostat can help you keep your home comfortable and reduce your energy costs. It’s Energy Star-certified and allows you to control the temperature and settings anywhere via the Alexa app. SHOP NOW
17 discounts that caught our eye
- The Kasa Smart Bulb fell to only $10.99 today.
- Keep your food fresh with 20% off the Gavasto Vacuum Sealer Machine.
- The Dogain Stylus works with almost any tablet and is just $11.04 today.
- Track and find your lost items with Samsung Electronics Galaxy SmartTag+, just $29.99 today.
- Get 36% off the Alpha Grillers Instant Read Meat Thermometer to keep your cooking safe.
- Enjoy a whopping 71% off the Tavool Stud Finder Sensor today.
- Try the ColourNoise Sound Machine for better sleep—it’s reduced to just $19.99.
- Get precise measurements with the Taylor Digital Bathroom Scale at a 41% discount.
- Maintain top hygiene and get 34% off the Secura 500ml Touchless Soap Dispenser.
- At 25% off, the Ring Wired Video Doorbell is one of the best deals we’ve seen.
- The Amazon Echo Dot, now 55% off, is a steal of a deal.
- Now only $59.99, the Blink Indoor Wireless Camera is a great deal.
- The Langkou Digital Air Quality Monitor, which was $95.99, is currently $63.99.
- Grab this ThermoPro Digital Meat Thermometer for 44% off.
- This Tavool Stud Finder is available for just $14.38.
- This Etekcity Digital Body Weight Scale is an excellent value at $14.35.
- Secure your home with Veise Keyless Entry Door Lock for $55.99.
Deals from Crest, Waterpik and other beauty and personal care brands
Waterpik ION Professional Cordless Water Flosser: 55% off
The Waterpik Water Flosser is a viable option for people who don’t like traditional flossing. The efficient device uses a powerful yet gentle stream of water to blast away plaque and bacteria around teeth without irritating sensitive gums. SHOP NOW
Withings Thermo Smart Thermometer: 31% off
This high-precision, no-touch forehead thermometer is a popular investment for homes, offices and child care settings. It logs readings from multiple users and automatically syncs to the companion app, which earns high marks for its user interface. SHOP NOW
Amplim Medical Grade Infrared Forehead Thermometer: 50% off
This high-precision, no-touch forehead thermometer is a popular investment for homes, offices and child care settings. It logs readings from multiple users and automatically syncs to the companion app, which earns high marks for its user interface. SHOP NOW
Urban Decay Naked2 Basics Eyeshadow Palette: 50% off
If you’re in the market for a versatile palette, this Urban Decay collection has six neutral shades of browns and taupe for a warm and natural finish. Shades include both matte and shimmer pigments and the palette is travel-sized for convenience.SHOP NOW
Color Studio 35-Shade Eyeshadow Palette: 33% off
This extensive palette has all the shades you need to pull off any look, from a neutral “barely there” daytime look to full glam. Choose between matte and shimmers in the palette across a range of bold, vibrant shades. SHOP NOW
Crest 3D Whitestrips Professional Effects: 35% off
Instead of spending big bucks on teeth whitening at the dentist’s office, whitening strips are affordable and convenient alternatives. The at-home treatments, which are comfortable to wear, leave teeth a couple of shades brighter and whiter.SHOP NOW
Infinitipro By Conair The Knot Dr. Dryer Brush: 49% off
A versatile investment, Revlon’s all-in-one hot air brush that earns high marks for big results. It smooths and detangles hair, and it takes the hard work out of styling bangs and layers. SHOP NOW
LANEIGE Lip Sleeping Mask: 30% off
This luxurious leave-on lip mask delivers moisture and antioxidants to your lips while you sleep. It’s available in several scents and is hydrating enough to banish chapped lips in just 8 hours. SHOP NOW
Stila Stay All Day Waterproof Liquid Eye Liner: 30% off
Perfect your cat eye with this waterproof liquid liner. It dries quickly and doesn’t smudge, so it can last all day. The micro tip allows for precise application, too. SHOP NOW
Mario Badescu Silver Powder for Oily Skin: 30% off
This oil-absorbing powder can help with clogged pores, blackheads and other acne issues. It contains natural ingredients like kaolin clay and zinc oxide and only requires a 10-minute treatment to see results. SHOP NOW
16 discounts that caught our eye
- The Hum by Colgate Smart Electric Toothbrush is now $34.94.
- Pick up the popular Paul Mitchell Pro Tools Express Curling Wand for 30% off today.
- The Braun Epilator Silk-Epil is currently 38% off today.
- Get 20% off the moisturizing Sigma Beauty Kismatte Lip Trio.
- For long lasting makeup, pick up the L’Oreal Paris Infallible 24 Hour Powder Foundation for only $9.75.
- Pick up some spare razor blade refills—get Gillette Venus Deluxe Smooth Swirl Blade Refills at a 26% discount.
- Get the popular BaBylissPRO Nano Titanium Hair Dryer for $75.99 today.
- Amope Pedi Perfect Wet & Dry Foot File finally dropped to $40.49.
- At 35% off, it’s hard to pass up the Conair Jumbo And Super Jumbo Hot rollers.
- The PMD Clean Mini Smart Facial Cleansing Device is now only $41.40.
- Now 44% off, it’s worth adding the Bic Flex 3 Titanium Disposable Razors to your cart.
- This Amika Perk Up Dry Shampoo is available for 30% off.
- Take your oral hygiene to the next level for just $59.99 with this Oral-B Pro 5000 Smartseries Electric Toothbrush.
- Score the MANSCAPED Lawn Mower 4.0 for 30% off.
- The Burt’s Bees Pregnancy Skin Care Gift Set is only $17.
- Get a great deal on the Obagi Professional C Serum at 35% off.
Apparel and accessories from Levi’s and Under Armour
Levi’s Women’s Original Trucker Jacket: 48% off
This timeless jacket is a seasonal staple that coordinates well with most pieces, including leggings, dresses and even slacks. It features signature Levi’s styling and details and gets progressively softer with wash and wear. SHOP NOW
Under Armour Men’s Tech 2.0 Short-Sleeve T-Shirt: 25% off
This newer version of the bestselling Under Armour tee is now available in both regular and big-and-tall sizes. The breathable tee, made with soft and lightweight polyester, is a workout and loungewear favorite. SHOP NOW
Vera Bradley Small Vera Tote: 59% off
This classic tote from a much-loved brand is often used as a commuter bag or everyday carry-all, given its spacious design. It’s available in a few colors and designs to suit your style. SHOP NOW
Vera Bradley Women’s Twill Tote Bag: 29% off
This classic tote from a much loved brand is perfect as a commuter bag or everyday carry all. It’s compact but spacious enough to carry the essentials and is available in multiple colors and patterns. SHOP NOW
Adidas Women’s Studio 7/8 Tights: 47% off
These premium leggings are loungewear and workout favorites for their comfortable, flexible fit. They have soft seams that won’t chafe skin, and they hold up to regular washing and wear better than lower-priced options. SHOP NOW
Hurley Men’s Board Shorts: 15% off
If you’re looking for versatile shorts you can wear on or off the beach, invest in this pair with a relaxed fit and smooth waistband. The lightweight material is breathable and dries quickly. SHOP NOW
Champion Men’s Everyday Fitted Ankle Cotton Pants: 55% off
These comfortable sweatpants have an elasticized waist with a drawcord that lets you customize the fit. They have side-seam pockets for carrying your essentials and are machine-washable for easy cleaning. SHOP NOW
SheIn Women’s Casual Slit Wrap Asymmetrical High Waist Skirt: 32% off
Made of a soft polyester/spandex blend, this skirt has plenty of stretch to provide a comfortable fit. The high-waist design provides coverage for the stomach, while the high-low cut shows off just enough of the legs. SHOP NOW
Invicta Men’s Pro Diver Quartz Watch: 65% off
This stylish stainless steel diver watch is the ideal finishing touch to any outfit. It’s water-resistant up to 200 feet for use in and around the water. The band can be adjusted by removing or adding links, too. SHOP NOW
13 discounts that caught our eye
- Starting at 38% off, it’s a great time to buy the Columbia Women’s Switchback Jacket.
- The Marmot Women’s Jena Jacket is now 30%, dropping the price down to just $140.
- The Adidas Men’s Standard Essentials Big Logo Hoodie is only $33 after 40% off.
- Keep cozy with 63% off this Columbia Men’s Full Zip Fleece Jacket.
- Get the Timberland Men’s Leather Passcase Wallet for $9.49 today.
- If you’ve been looking for a Columbia hat, the Unisex Bora Bora Booney is only $16.96 today.
- Get an amazing 31% off Docker’s Straight Fit Workday Khaki Pants.
- This Coach Metallic Mini ID Skinny Credit Card Holder is available with 20% off today.
- The gorgeous Alex & Ani Evil Eye II Bracelet is a steal at just $15.64.
- This Timberland Men’s Leather RFID Blocking Security Wallet is a fabulous deal at just $9.49.
- This Alex and Ani Expandable Crystal Paw Prints of Love Bangle is a must-have for all pet lovers at 69% off.
- This Levi’s Unisex Classic Knit Cuffed Beanie is available for only $7.56.
- Score this Jessica McClintock Gwen Ball Mesh Ring Wristlet for 67% off.
Baby and kids brands with deals on toys, games and apparel
Mustela Gentle Cleansing Gel: 40% off
This sensitive skin-friendly formula for babies is infused with nourishing ingredients, including avocado and vitamin B5. It only requires a couple of pumps to lather up, and it rinses off easily without leaving any residue. SHOP NOW
Simple Joys by Carter’s Baby Bodysuits Set: 27% off
This affordable set, made with 100% cotton, includes coordinating tops and bottoms, featuring fun designs and bright colors. Each piece holds up well to plenty of wear and offers the most bang for your buck. SHOP NOW
Hot Wheels Unleashes For Nintendo Switch: 46% off
Drive the car of your dreams in this Hot Wheels game and race around dozens of challenging tracks with razor-sharp turns. Besides single- and two-player modes, you can always play with up to 12 other people online. SHOP NOW
Melissa & Doug Examine and Treat Pet Vet Play Set: 40% off
Kids can enjoy hours upon hours of imaginative play as a veterinarian with over 24 realistic pieces, including a stethoscope, thermometer and bandages. All pieces pack neatly inside a soft carry case. SHOP NOW
Melissa & Doug Disney Magnetic Dress-Up Doll Play Set: 48% off
Kids can enjoy hours upon hours of dress-up play with these wooden Minnie Mouse and Daisy Duck dolls. With 40+ pieces, the magnetic outfits can easily be applied by kids as young as three for hours of entertainment.SHOP NOW
Graco DuetConnect LX Swing and Bouncer: 39% off
This swing seat doubles a portable bouncer, so you can move around while still keeping an eye on your little one. It offers six swing speeds and plays classic music to help soothe baby throughout the day. SHOP NOW
Play-Doh 24-Pack Modeling Compound: 31% off
This Play-Doh set contains all the colors your children could possibly want. Each can contains 3 ounces and has easy-to-open lids, so little hands can do it on their own. SHOP NOW
Bentgo Kids Unicorn Print 5-Compartment Bento-Style Lunch Box: 50% off
Your kids will get a kick out of taking their lunch to school in this leak-proof bento-inspired lunch box. It features two kid-friendly latches and boasts a drop-free design that prevents breakage if you have an active little one. SHOP NOW
15 discounts that caught our eye
- The Amazon Echo Glow dropped in price to only $16.99.
- Pick up the Exploding Kittens Card Game for 30% off today.
- Now 27% off, the Tommee Tippee Advanced Bottle Warmer is a bargain.
- Save $60 off the Kindle Kids today, which drops the price down to $49.99.
- The Barbie Cook ‘n Grill Restaurant Playset is currently 44% off for a limited time.
- Kids can sing their hearts out for only $39.99 with the Kidzlane Kids Karaoke Machine.
- Dress up an American Girl doll with the Zita Element 24-Piece Clothing and Accessories Set for just $24.63.
- Pick up this Mountaintop Kids Backpack at 20% off as an elementary school bookbag.
- Roll around town in style with the Century Stroll On Lightweight Stroller at just $97.49 today.
- Teach young kids the basics of spelling with the SpringFlower See & Spell Matching Letter Toy—46% off today.
- Pick up the Hooroor Ninja Slackline Pulley for just $69.99 to let older kids blow off steam in the backyard.
- This Burt’s Bees Baby Healing Ointment is a steal at 29% off.
- Grab this Summer Infants 3Dlite Convenience Stroller for just $79.99.
- This Bentgo Kids Prints 2-in-1 Backpack & Insulated Lunch Bag is a great value at 44% off.
- This Toy Store Animal Bean Bag Toss Game is available for 35% off.
Click here for more deals this Prime Day.
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Sian Babish writes for BestReviews. BestReviews has helped millions of consumers simplify their purchasing decisions, saving people time and money.