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MEMPHIS, Tenn. — The Purple Haze nightclub downtown announced on social media that it is taking a step to remove what it calls a “bad element” after several violent incidents nearby.

But the announcement didn’t go over well, prompting an apology.

The club said it is ditching “hard rap music” in favor of Old School, clean Hip-Hop and Top 40.

Purple Haze’s social media said they hope this will reduce a negative element that came with attracting an “urban” crowd. ”

The sidewalk outside Purple Haze, which sits just off Beale Street on Lt. George W. Lee, has been the scene of at least three shooting incidents in the past year, including the death of peace activist Choosey Parker.

The Facebook post went into further detail: “(T)he issue is black on black crime outside the club that we cannot control.”

The post and responses caused some backlash online, prompting an overnight response from the club.

“It has come to our attention that a recent Facebook post announcing a change in our musical entertainment was not well written by our social media manager and has been reported to be offensive. We have deleted the Facebook post and want to sincerely apologize …”