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MEMPHIS, Tenn. — Memphis International Airport is joining forces with the Memphis Grizzlies and FedExForum.

Grizzlies’ guard Tony Allen will be the official spokesperson for the airport for at least one year.

The deal includes promotions, community events, and initiatives designed to increase awareness about changes at the airport.

The airport logo will appear on growl towels.

One promotion gives fans the chance to win airline tickets and Grizzlies tickets to select road games.

The first year of the deal will cost the airport $156,000. a second year is $176,000 and a third year $198,000.

In a news release, Allen said, “I’m happy to lend my voice to Memphis International as they enter this new phase of development to bring an improved facility to Memphis.”

Scott Brockman, MSCAA President and CEO, said, “We are in the midst of reinventing the Memphis International Airport. Part of that reinvention is our relentless pursuit of frequent and affordable air service. Part is a physical reinvention highlighted by our concourse B modernization project. Additionally, an equally important aspect of our reinvention is taking community outreach to new heights. Rather than being one airline’s hub, we are now Memphis’s hub and we will be a reflection of our great city. What better way do that than to partner with Tony Allen and the Memphis Grizzlies?”